 1975A Golf Course Road phone: (705) 720-6555
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October 15, 2006How effective is social marketing in effecting social change?In a recent workshop, I was asked just how much of a difference can be made with a social marketing campaign. Can social marketing really get people to change their behaviour? In my opinion, the answer is… on its own, no, it can’t. Continue reading "How effective is social marketing in effecting social change?" Butts out the windowAs someone working towards improving the health of Canadians and our environment, one of my greatest frustrations is seeing people throw their cigarette butts out their car windows. First, they pollute their bodies, then they pollute the environment. Program Evaluation or Funder Accountability?Is there a difference between program evaluation and financial accountability measurements? If your program/project funding comes with an evaluation expectation, this is probably a question you’ve dealt with. Continue reading "Program Evaluation or Funder Accountability?" |
